SEO in 2018: The Definitive Guide
SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. In other words, we can say that it is a way in which the webmasters track the quality of their websites on Google, and drive more organic traffic by improved ranking in Search Engine Result Pages (SERPs).
However, the strategy of SEO is vast but if you are a beginner that will explain some key points that can help you to understand the core concept of SEO and these handful points are:
Long tail keywords
Long tail keywords mean to set specific keywords that mean three or four keywords on 500 – 700 words. Which will get less search traffic but will usually have a higher conversion value. Apart from this, you need to recognize the keywords that are being searched in your industry. There are several determinants that one should keep in minds such as the relevance, search volume, and competition. You need to comprehend what your target customers might search for. Tools like:
- Google keyword planner
- Bulk keyword generator etc.
To get the heights on a search engine and relevant traffic of On-page or Off-page, it is essential to optimize individual web pages of your site. When you did your Keyword Research, you need to implement these keywords into your website. Each page of your website should target a specific number of related terms.
On-page SEO, optimize your website content and HTML source code of your web page make it user-friendly. In on page SEO, you need to use- Title Tags, Meta Descriptions, Alt Attributes, and the Body Content. Also, the URL Structure and the Schema and Markup are also a few determinants that should be considered during this process.
To navigate your website and to increase the overall user experience you need to build a good internal linking structure. Google is smart and now can easily understand the content of your site, which is important or relevance to the audience with the new Penguin update. Internal Linking should also be done by linking one part of the site content to another relevant part of the same website. This will help both the visitors and the search engines to know more about the content.
You can spy on your competitors’ backlinks using Monitor Backlinks. You can use SEMrush tool to analyze from where your competitors getting authoritative backlinks.
Link Building & Content Marketing
It is very crucial for your SEO to get links on other websites. These links should be placed on websites which have a high Domain and Page Authority. You should strictly avoid using Blackhat Techniques to build links. Search engines constantly work on improving their site’s algorithms, and soon you might find your page at the bottom of the rankings. You should also focus strongly on Online Marketing and promote your content on different platforms to relevant users. Spamming should be strictly avoided as it will affect your rankings on search engines. Email Marketing can also be a part of your Online Marketing strategies to boost your site visitors.
Final Thoughts for SEO In 2018
SEO is not hard. Also, when you get the basics right it becomes easy.
Also, in 2018 SEO is not dead yet. Content still works well for a lot of niches.
So, if you’re a beginner, focus on these SEO techniques (be it on page SEO, site audit or link building) at a time to reap the best rewards.