On-page SEO 101 guide
What is on-page SEO?
Basically, this is how you organize content on a page.
See, when your blog/page starts to rank for certain phrase you can get even more traffic – if you make some SEO adjustments.
Basically, you help Google to understand what your content is about and what you are focusing on.
Let’s say, you wrote a travel blog about “Top things to do in London” and you start seeing a lot of people coming to your page by searching “things to do in London”. Well, you can rank even higher and get more traffic, if your on-page SEO is good.
That’s why, on-page SEO is really important.
On the other side, you SHOULD NEVER just overpopulate your blog with “things to do in London”.
Classic example of perfectly SEO optimized page is a classic chocolate-donut page.
Ultimate on-page SEO checklist. Let’s say your focus keyword is “things to do in London”.
1. Keyword in the url
Important to notice, that keyword should be in the first part of your url.
Again, keyword should be in first part of your title or at least among 4 first words. Also, include some Call to action in your title: “Discover top things to do in London”.
3. Meta description
Include your focus keyword in Meta description: “Find best things to do in London on our site, check pricing, hours, free days or discounts. Enjoy with friends, family or alone”.
4. First paragraph
Your focus keyword should appear in a first paragraph of a copy. This way you can let Google and your readers know, what this article is gonna to be about.
5. Anchor text
Include links to this post from other posts on your blog.
Anchor text is very important.
So, if you link from other posts anchor should be “things to do in London”.
6. Outbound links
Also, link to other relevant articles from this article. And to external sites with high authority – in this case it can be Tripadvisor, Wikipedia, etc.
This way you will let Google know, that your article relates on good quality data.
7. Alt tags and titles (images)
Include focus keyword in alt tags and titles of your images, which appear in this blog.
Put your focus keyword in at least one H1 and H(2-3-4) header.
9. Bold text
Put some of your keywords as bold, i.e. between <strong></strong> tags.
10. Keyword density
Your focus keyword should appear at least 4-5 times in the blog.
11. Long content
According to many SEO studies, content with 2200-2300 words performs better in Google, than e.g. 300 words.
Just check Brian Dean’s blog – backlinko.com – he has only several dozens blogs, but far more than 100K organic traffic per month. Why? Because his articles are about 5000-8000 characters long.
And Google LOVES IT. ❤️