7 Gumroad landing page tips, which will boost sales
Gumroad is a “Shopify for creators”.
It was started quite a while ago, but now this service is really becoming super popular among creators.
If you want to sell let’s say an ebook – Gumroad is perfect. It handles payment, landing page, discovery and other issues, so you are just staying focused around your product.
A lot of creators already make some serious cash on Gumroad.
COVID-19 added a lot of new creators to our platform. You can see lockdowns in our data. It has also minimized the weekend dips.
In March:
10 creators made over $100,000
113 made over $10,000
1,213 made over $1,000
4,630 made over $100
15,516 made something pic.twitter.com/t2HKKLmdOA— Sahil Lavingia (@shl) April 13, 2020
So, here is a thread from Twitter which nails some advice for Gumroad landing pages, based on experience from successful creators.
Yesterday, I posted my Quora Marketing Guide on @IndieHackers.
This Guy Named AfHouston gave some really nice feedback to my @gumroad Landing Page.
And Here’s What I Have Learned & Recommend you to do on your Gumroad Page…
[ The Thread ] 👇 (1/n)
— Tejas Rane 💹 (@tejas3732) April 13, 2020
1. K.I.S.S. – Keep It Super Simple
Don’t use fancy words, people might get skeptical.
• Don’t use fancy words. People get skeptical. I used a ton of them which made people skeptical. Keep it Super Simple ( The K.I.S.S Principle) Check @dvassallo. It’s Simple.
• Remove Friction by offering a risk-free purchase. Typically this can be a money-back guarantee.(2/n)
— Tejas Rane 💹 (@tejas3732) April 13, 2020
2. Remove friction
You can offer something like money-back guarantee.
Identify top objections, which might be and try “objection-handling” on your Gumroad page.
3. Talk About Them – your customers
Don’t talk about YOU – try to solve THEIRS problems.
• Use your story to enhance. Again Don’t Fake it :P. Try to tell what is the benefit they would be getting in the form of a story.
• A story always hooks in the mind, so make sure you use this properly for your leverage. (4/n)
— Tejas Rane 💹 (@tejas3732) April 13, 2020
4. Add Social Proof
Social proof works. But, don’t fake it. Put up good reviews, thank you messages, screenshots, logos of companies you worked with (if you have a permission).
5. Your Honest Story
Tell your story, again, don’t fake it. People will see fake stuff from a mile and it will scare them from your product.
6. Incentivize your product
Run a discount, make it more special. Time limits also work.
Thanks for reading. Do Implement this & See your conversions over the roof 💥
With that being said, here’s my Quora Guide with a 33% Discount for the Next 50 Copies 🔥https://t.co/tMXgCq4b0F
— Tejas Rane 💹 (@tejas3732) April 13, 2020
7. Use Variations
Include different pricing for different variants of your products. Read more on Gumroad blog.
Here are some examples of successful Gumroad profiles.
@dvassallo sells mega-popular e-book “The Good Parts of AWS”.
My AWS book is getting 1 sale a day of $38 from search traffic alone. That’s $1,115/mo after @gumroad fees, completely passively. It took 20 days to write. #SundayMotivation pic.twitter.com/hO5OLuN5Ry
— Daniel Vassallo (@dvassallo) April 13, 2020
Here is a link to his page https://gumroad.com/l/aws-good-parts
Let’s deconstruct his Gumroad Landing page.
First, there is a rather long introduction, written in simple, but also professional language. It is also honest – “This is not your typical reference book. It doesn’t cover all of AWS or all its quirks” and straight to the point – “we want to help you realize which AWS features you’d be foolish not to use”. There is a reference to 15 years of experience with AWS.
Second, then there is a free book sample, no email required.
Third, contents of the book.
Fourth, FAQ section, which handles the objections and answers questions like:
- what’s the refund policy?
- can I share the book with team?
- is it a beginner book?
And lastly, there is a “Praise from Others” – social proof. These are honest reviews, with real Twitter handles.
