Latest Google algorithm update: June 19th
This wasn’t a core Google update, like the one on the 4th of June.
And it wasn’t confirmed by John Mueller as well.
4th June Google algorithm update
June 2019 broad core algorithm update happened on 3rd June 2019.
Here are some reactions.
Some big publishers hit.
CCN – CryptoCoinsNews – one of the biggest crypto publishers in the world.
CCN’s mobile traffic from Google dropped more than 71% overnight. And daily revenue down about 90%. 😱
Dailymail.co.uk – another big loser. It lost an estimate of 50% of organic traffic overnight.
SEO Director of DailyMail, Jesus Mendez, openly posted this on Google Webmasters Forum.
What is the Google algorithm update?
If you are new to SEO, Google has a bunch of ranking factors (more than 200), according to which it ranks websites in search.
Google algorithm update – is an update of the ranking system. Also, it is the new assessment of quality signals for your website.
In some way, it is a “quality exam of your site” – if the quality is great or satisfactory – Google traffic will grow, otherwise – expect lower rankings.
One of the biggest fears of every SEO, website owner or publisher is Google Algorithm Update.
Let’s be honest – Google is not at its best with communication.
And of course, the Search giant wants to keep algorithm details and ranking factors in secret.
That’s why a lot of algorithm updates are announced post-factum. And webmasters can only identify that “something is going on” via their Search Console or Google Analytics accounts.
What are typical signs of the bad quality site for Google?
Nobody can tell you exactly. 😅
Some common “bad quality” signals for your website could be:
- plagiarized or spammy content,
- spammy backlinks,
- too many ads,
- technical SEO issues,
- spammy external links from your site,
In my opinion, Google often treats your site with “presumption of guilt”, so by default, your site is a “spammy” one. You should always prove otherwise – with amazing content, high-quality backlinks, website structure, design, etc.
In SEO you should always think long term.
For example, yes, you can buy some questionable backlinks and they might give a little boost in the near future. But, with a big certainty, because of these backlinks, your site will tank during the next Google algorithm update.
Or, you can be paid and accept low-quality guest posts with links to gambling, etc – but in some time Google will punish your site. Etc, etc.
Before taking any website decision, always think, how it will affect your site quality.
How to know if there is a Google Algorithm update?
Obviously, the main sign of Algo update is that your organic traffic and keyword rankings suddenly go down or up, for a lot of content pieces.
It shouldn’t be confused with seasonal changes – e.g. if your site is about New Year resolutions, of course, you will have a traffic spike during holidays and immediate dip in January. But, that is predictable and happens every year.
Also, Google updates relate not only to one blog post but to many and you can see a pattern. If two of your posts about gardening tips went down and everything else is fine – that’s probably not due to Google Algorithm update.
Of course, if there is a Google update, you will see that from the SEO community, on sites like:
- SearchEngineLand, etc.
Google Algorithm Tracking tools
Many sites have Google Algorithm tracking tools, like:
Mozcast on Moz (it shows “Google weather” during last 30 days – the higher Algo temperature is, the more Google rankings changed).
Google Grump from Accuranker
Rank Risk Index from RankRanger
With some of these tools, you can also set up notifications when Google becomes volatile.
Google algorithm updates – what you need to know
In fact, Google updates its algorithms every single day. And even many times per day.
However, there are some minor updates and broad core Google algorithm updates – last ones can actually influence your traffic a lot.
It can take weeks for Google Algorithm to be completely rolled out, depending on your location, data centres availability, etc. So, if you’ve heard that there was a Google Algo Update yesterday – it doesn’t mean you will see its consequences next morning.
Similarly, after broad algorithm updates, traffic can be volatile for several weeks, even months. So, don’t rush into something, wait a bit.
Obviously, Google algorithm updates are most visible for sites with bigger traffic – e.g. with at least 10-20K monthly sessions coming from Google.
How to deal with Google Algorithm Updates?
There are basically three outcomes after Google Algorithm updates:
- traffic goes up 😀
- traffic goes down 🙁
- nothing happens 😐
If your traffic goes up – way to go! It means, your site “got an A” from Google on the latest exam. Continue to do what you are doing.
If nothing happens, it is also a good sign. It means your site passed “quality check”, you got a “B+”.
If suddenly you see a dip in traffic, look below. 👇
Google algorithm update – losing traffic?
First, don’t panic.
It can be super frustrating to lose that hard-earned Google traffic, but hey that’s the reality.
Very often, if your content and site are true of good quality – your rankings and traffic may restore in future – e.g. during next months or next algorithm update.
IMHO, the worst thing you can do after Google updates – is trying some additional “black hat SEO boosts” – e.g. buying thousands of backlinks, pushing more spammy content, etc. Which will make the situation even worse.
Instead, just continue focusing on high-quality content, getting high-quality backlinks or fixing tech part, and overall making your site better.
What you should always keep in mind for overall search results, is whether your piece of content gives the best answer to a search query.
If after Google Algorithm update your pages are tanking in SERPs, make sure to update these posts, by taking the best ideas from the content which ranks higher.
Google’s common answer to Algorithm Update is “make your site better”.
Other suggestion is to disavow bad quality backlinks.
Glen Allsopp from Detailed.com confirmed that it brought a massive boost to one of his clients.
In general, if your site provides value and high quality – it might restore after Google Algorithm updates, just it will take some time.