Which fonts should you use in your YouTube channel?
First of all, YouTube has a default font for the title, description.
Can you change default YouTube fonts?
Yes. It is possible to use tools like YouTube Fonts generator and create fonts, which can be pasted into YouTube title or description.
Here is an example of fonts which can be pasted in title or description
- Math sans- 𝖸𝗈𝗎𝗍𝗎𝖻𝖾 𝖥𝗈𝗇𝗍𝗌
- Math sans bold- 𝗬𝗼𝘂𝘁𝘂𝗯𝗲 𝗙𝗼𝗻𝘁𝘀
- Math sans bold italic- 𝙔𝙤𝙪𝙩𝙪𝙗𝙚 𝙁𝙤𝙣𝙩𝙨
- Math sans italic- 𝘠𝘰𝘶𝘵𝘶𝘣𝘦 𝘍𝘰𝘯𝘵𝘴
- Parenthesized- ⒴⒪⒰⒯⒰⒝⒠ ⒡⒪⒩⒯⒮
- Regional Indicator- 🇾🇴🇺🇹🇺🇧🇪 🇫🇴🇳🇹🇸
- Squared- 🅈🄾🅄🅃🅄🄱🄴 🄵🄾🄽🅃🅂
- Squared (neg)- 🆈🅾🆄🆃🆄🅱🅴 🅵🅾🅽🆃🆂
- Math bold script- 𝓨𝓸𝓾𝓽𝓾𝓫𝓮 𝓕𝓸𝓷𝓽𝓼
- Math double-struck- 𝕐𝕠𝕦𝕥𝕦𝕓𝕖 𝔽𝕠𝕟𝕥𝕤
- Math monospace- 𝚈𝚘𝚞𝚝𝚞𝚋𝚎 𝙵𝚘𝚗𝚝𝚜
- Circled- Ⓨⓞⓤⓣⓤⓑⓔ Ⓕⓞⓝⓣⓢ
- Circled (neg)- 🅨🅞🅤🅣🅤🅑🅔 🅕🅞🅝🅣🅢
- Fullwidth- Ｙｏｕｔｕｂｅ Ｆｏｎｔｓ
- Math bold- 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐅𝐨𝐧𝐭𝐬
- Math bold Fraktur- 𝖄𝖔𝖚𝖙𝖚𝖇𝖊 𝕱𝖔𝖓𝖙𝖘
- Math bold italic- 𝒀𝒐𝒖𝒕𝒖𝒃𝒆 𝑭𝒐𝒏𝒕𝒔
Just go to YouTube fonts generator app, enter the phrase and copy paste to title or description.
As you can see, these fonts are not reset in YouTube and will remain like this on a live YouTube video.
Note, don't add custom fonts to tags - Google bots won't be able to read your tags.
Custom YouTube fonts - pros and cons
What are the positive sides of using custom YouTube fonts in your videos?
Your title and description will stand out from others. It can lead to a higher CTR - number of impressions/number of clicks to your video.
But, there is a negative aspect - custom fonts are not crawlable by Google bots. So, basically, YouTube algorithm won't be able to understand which what is in your title or description.
Therefore, you can get much less views.
What to do?
A good solution would be to combine normal and custom fonts on YouTube.
Divide your title on two parts - one with important keyword and another with more emotional part. For a keyword part just use normal font, then in the end include custom font.
Similarly, in descriptions - links, important messages use via normal font, while other elements via a custom font.
YouTube fonts for thumbnails
Of course, in thumbnails you can use any fonts you like.
Here is an overview of popular fonts, which YouTubers use in thumbnails:
- Open Sans
- Beauty and the Beast
- Lobster Two